Vehicle Fleet Managment:
Brand, Print and Digital.
Cloudcinc provide a cloud based management service to fleet owners and vehicle maintenance units. The client required an approachable, user friendly aesthetic; it had to be strong, clear and also convey a feeling of the vehicle industry which they cater to.
The relationship between the spacing in the logo and the kerning of the type highlights the 45 degree angle of the Cís, creating a triangular formation which draws the eye around the various elements, holding your attention on the logo.